Kia ora · 你好 · Office in Napier · Representatives on the ground in China

From Hawke’s Bay to 150,000 Chinese fans

A man taking a selfie on a phone in front of Art Deco buildings in Napier

How Eastern Bridge helped a regional New Zealand business build a 150,000-strong Chinese social media audience through live-streaming, Douyin content, and influencer marketing — turning Hawke’s Bay into a recognisable brand in China’s digital marketplace.