Kia ora · 你好 · Office in Napier · Representatives on the ground in China

From Hawke’s Bay to 150,000 Chinese fans

A man taking a selfie on a phone in front of Art Deco buildings in Napier

How Eastern Bridge helped a regional New Zealand business build a 150,000-strong Chinese social media audience through live-streaming, Douyin content, and influencer marketing — turning Hawke’s Bay into a recognisable brand in China’s digital marketplace.

Eastern Bay of Plenty delegation visits Jiangxi, 2019

Bay of Plenty mayors and embassy staff standing at a signing ceremony in Nanchang

A 19-person delegation from the Eastern Bay of Plenty travelled to Nanchang in June 2019, signing landmark friendship agreements with Jiangxi Province and returning home with a $190,000 scholarship fund, a new Bay of Plenty Promotion Centre, and a suite of business and education partnerships.