Putting New Zealand products, experiences and regions in front of Chinese consumers.

We help New Zealand businesses and regions reach China, and help Chinese visitors and buyers reach New Zealand. We do it through our own platforms in China, promotion partners we trust, and relationships with Chinese local governments built over more than a decade.

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Eastern Bay of Plenty business delegation meeting partners in Jiangxi

Our platforms and partners

Online platform

We are developing an online platform for New Zealand products and services, giving Chinese buyers and consumers a trusted place to find them. Talk to us if you would like to be part of it as it takes shape.

Cultural exchange centres

Our cultural exchange centres in China are places to showcase New Zealand: products, regions, education and culture, presented to local audiences with the support of our partner governments.

Promotion partners

We work with Chinese partners who can put New Zealand products in front of customers. This includes a pilot with a government-owned supermarket chain in Xinyu, Jiangxi Province.

For exporters and importers

Whether you are selling into China or sourcing from it, we help you start with the right people and the right information.

Introductions to buyers, suppliers, distributors and government contacts
Market and partner checks before you commit time or money
Delegations, meetings and follow-up in China, with our team on the ground
Cultural, business etiquette and language support, including Chinese materials that read naturally

For tourism

We are building partnerships for cultural tourism into Aotearoa, so visitors from China experience New Zealand properly and communities share in the benefit.

Licensed travel agencies in China with outbound licences
New Zealand tourism operators ready to host Chinese groups well
Iwi and hapū sharing culture on their own terms, with tikanga at the centre
Regional tourism organisations linking tourism to their sister-city relationships

Eastern Bridge is an adviser and connector, not a tour company or a trader. Bookings, payments, travel and the sale of goods are handled by licensed and specialist partners under written terms. If a partner pays us a referral fee or commission, we tell you in writing. How we’re paid

Since 2013

We have been helping New Zealand businesses and regions build commercial links with China for more than a decade.

Baxi Ice Cream, 2013 to 2016

Working with Hauraki District Council to attract and establish Baxi’s investment in the district, then helping build brand awareness in China for its New Zealand milk-based ice creams.

Hawke’s Bay wine into Hangzhou

Helping Hawke’s Bay wine reach buyers and consumers in Hangzhou.

Eastern Bay of Plenty business delegation to Jiangxi

Taking Eastern Bay of Plenty businesses to Jiangxi to meet partners through the region’s friendship relationships.

Councils and economic development agencies: see Economic development and trade links.

Exporting, importing or welcoming Chinese visitors?

Tell us what you’re working on and we’ll tell you honestly whether we can help.

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